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Why Have a Website?
Web Site is Unique Identity for
You and Your Business.
What Benefits Can Be Expected
From a Web Presence?
The exact answers to these questions will be different for everyone.
Here are some general guidelines that apply in most situations.
A website provides an instant visual presentation:
Not every organization can afford television advertising, but a website
provides a visualization element and is always available to anyone with
Internet access. If a customer has questions that can be better answered
on a website than over the phone, this is a valuable asset to your
marketing mix.
A website can be found through search engines:
There is a good possibility that you found this website through a search
engine (such as Google or Yahoo!). Usually between 80 and 95 percent of
all website traffic comes from search engines, and that is also true of
this website. This means that you can get visits from people who are
actively looking for you, your product, your service, or your
information. A website is an extremely cost effective way to advertise
to those who are already interested in what you have to offer.
A website is always available:
There is no other medium for being available 24/7/365 that even compares
to a website. With the modest cost of developing a website and making it
available on the Internet, there is nothing even close to being as cost
effective. In addition, printed materials are easily misplaced.
Television and radio commercials air at preset times. A website can be
visited at a time that is convenient for the visitor, and they will have
more interest because they want to be there on your website.
A website is interactive:
Even just a few years ago, most websites were nothing more than an
electronic brochure. Their real potential was not being realized. That
has now changed dramatically. Website visitors have the ability to
control and interact with a well designed website. You can take a
virtual tour, spin an object around to see all sides, and much more. The
real magic is that each website visitor interacts with what they want
to, when they want to, and how they want to.
A website targets each visitor exclusively:
Every visitor's needs are met with a good website design. If you have
exactly what they are looking for, then you have the opportunity to
provide all the information they need. You have their attention because
they are already interested. By strategically planning your website, you
can customize each area to the type of website visitor who can benefit
from it. It is also possible to program the same page on a website to
display different information to different users, making your website
even more personalized.
A website is easily updated:
Unlike printed materials, which require a separate setup for each
change, and then additional printing time, websites can be changed on a
minute by minute basis if needed. The expensive production costs of
video, and the editing time needed for a good advertisement, make
websites even more attractive. Plus, video can be provided on a website,
and printed materials can be made available for download on a website.
A website saves on printing and mailing costs:
By making printed materials available on a website, it benefits both you
and your website visitors. They have instant access and do not have to
wait for your mail to arrive, and you save on printing and mailing. The
printed materials have even more impact because you can illustrate
things on your website while they are visiting, things such as movements
and animation, that printed materials cannot show.
A website improves customer relations:
Aside from the fact that when a customer asks you for your website
address, they expect you to have one, there are benefits so numerous we
will mention only a few. Customers can make an informed buying decision.
If they are deciding between you and a competitor, your website could
mean the difference between who gets the business. It also provides a
way for customers to benefit after a sale. If you provide information or
support through a website that makes them happier about buying from you,
it strengthens your business. By providing an opt-in mailing list, your
customers and website visitors will give you permission to contact them
about special offers or additional things they may be interested in
purchasing from you.
There are a lot more benefits to having a website than what we have
listed here. If you contact us, we could discuss more specific benefits
that we can bring to a web design for you. If you already have a website
design that is not meeting your expectations, or you are not getting the
benefits that you should be getting, then we can evaluate your site and
discuss how we can transform it into a profitable web marketing tool for
you.
A few of the benefits for a
small business with a business website...
Increased Market Size: Any business website presence broadens the
market reach for your business. Local retailers can market/sell products
across the country or the world.
Reduced Information Distribution Costs: Practically every
business distributes some sort of information...product sell sheets,
technical specifications, catalogs, order forms, proposals, etc. A
business website allows you to provide that information in real time
when the customer needs it at almost no cost.
Expanded Availability to Customers: Your business website gives
your customers access to your business 24/7 with very little increase in
overhead or employment costs. Even if you don't have an online catalog,
having your information available allows the customer to at least look
at their convenience.
Increased Sales: If your small business website includes an
online shopping cart or e-commerce solution you can increase your sales
with little additional cost. A professional online catalog will cost you
less than 5000 Rs. per month...a value that's hard to pass up.
Customers Require It: This is probably the most important benefit
of having a business web site. Today with Internet usage reaching |
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